What is a Créatype (audience profile), and how do you use it for your next video?
For you if you have not posted anything yet and want to know who you will be talking to before you film.
By Creatype · Updated November 7, 2026 · 1 min
A Créatype is a type of person found in the comments of a TikTok video. See who you are talking to and how to start from it for a video.
Know who you are talking to
Before you film, you often wonder: who will watch me, and what do these people expect? That is what a Créatype shows. It groups people who react to a video in the same way: same expectations, same questions, same tone. It is not one individual, nor every viewer. In the results it appears as an audience profile.
How many profiles to ask for
You choose the number of profiles before launching the analysis, up to 5 on the free plan. Few profiles give a broad view of the audience: a good place to start. More profiles help you spot smaller but sharper groups.
Start from a profile for your video
Spot what keeps coming back: a question asked several times, a doubt, a way of speaking. Then ask Prisme for an idea or a script addressed to that profile. For example, if several people ask how to keep a morning routine going, you can ask for a video idea that answers that question. A script written for a specific profile is easier to make concrete than one written for everyone.
Check before relying on it
Open a few original comments to confirm the profile matches what you read. An analysis rests on public reactions and can be incomplete.
Try it on your own video
The free plan needs no card: create your account, paste a TikTok link, get the audience profiles. Go (€13/month) adds every model, Deep analysis, PDF and CSV export and Schedule.
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