How to improve a TikTok hook
For you if you have posted a few videos and they haven’t taken off.
By Creatype · Updated November 7, 2026 · 1 min
Your videos aren’t taking off? Rework the opening line with Prisme: a clear promise, several versions, and a video that delivers on it.
Start from what the video really shows
You have posted a few videos and they haven’t taken off. One of the first things to look at is the hook: the opening sentence or shot that gives a reason to keep watching. It should promise something the video really delivers. Give Prisme your current opening and the passage that fulfils its promise.
Request focused versions
Example: “Here is my opening: I will show you three morning habits. The video explains how not to give up your routine after three days. Suggest three hooks for people who are just starting, keeping this promise.”
Compare an opening built around a problem, one that shows something and a specific question. For this topic, “Does your morning routine last three days? Here is what I change” speaks about a situation the video covers. This is an example of wording, not a performance promise.
Choose, then look at your own videos
Keep the opening that matches the first shot and the content. Remove introductions that delay the answer. Then judge with your own results: how far people watch, what they comment, what they do next. No hook guarantees the video takes off; the topic, visuals and the rest of the video also matter. A video that does less well says nothing about you: it shows you what to try next.
Try it on your own video
The free plan needs no card: create your account, paste a TikTok link, get the audience profiles. Go (€13/month) adds every model, Deep analysis, PDF and CSV export and Schedule.
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